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The Webflow SEO checklist we use.

The complete audit playbook our editors and listed agencies run on every Webflow project — 50 specific checks across seven categories.

Webflow gives you the foundation for strong SEO — clean HTML, fast static rendering, and tight control over markup. The checklist below is what separates "Webflow site that ranks" from "Webflow site that should rank but doesn't."

Project setup

  • Custom domain configured with www-or-not redirect set in Webflow hosting
  • SSL enabled and forced HTTPS in hosting settings
  • Sitemap auto-generation enabled (Project Settings → SEO)
  • robots.txt configured to allow crawling of production but block staging
  • Search Console verified and sitemap submitted
  • Bing Webmaster Tools verified
  • Google Analytics 4 or Plausible installed via head code

Page-level metadata

  • Unique <title> tag on every page, 50–60 characters, keyword-first
  • Unique meta description on every page, 140–160 characters, action-oriented
  • Canonical URL set on every page (Webflow handles this automatically; verify)
  • Open Graph title, description, and 1200×630 image on every page
  • Twitter Card meta on every page
  • No "noindex" left over from staging on any production page

URL & site architecture

  • URL structure is shallow and keyword-relevant (no /page-1/page-2/page-3/)
  • Trailing slash convention is consistent site-wide
  • CMS collection URLs use the slug field, not the auto-generated one
  • Pagination handled with proper rel="next"/"prev" or canonical strategy
  • Internal linking distributes authority to important pages (audit with crawler)
  • Footer and navigation include links to all top-tier pages

Schema markup

  • Organization or LocalBusiness schema on the homepage
  • BreadcrumbList schema on every interior page
  • Article schema on blog posts
  • FAQPage schema on FAQ sections
  • Product schema on commerce product pages
  • All schema validated with Google Schema Markup Validator

Content

  • One <h1> per page that includes the primary keyword
  • Heading hierarchy is sequential (no skipping H2 → H4)
  • Image alt text is descriptive (not keyword-stuffed)
  • Important pages have at least 600 words of substantive content
  • Internal links use descriptive anchor text, not "click here"
  • Outbound links to authoritative sources where relevant

Images & media

  • Images use modern formats (WebP) wherever possible
  • Below-the-fold images use loading="lazy"
  • Above-the-fold images use loading="eager" and fetchpriority="high"
  • Explicit width and height set to prevent layout shift
  • Descriptive filenames (no IMG_4532.png)
  • Large images (>500KB) are resized or compressed

Performance & Core Web Vitals

  • LCP under 2.5s on the homepage (PageSpeed Insights mobile)
  • CLS under 0.1 across all major templates
  • INP under 200ms across major templates
  • Custom code in <head> is minimized; non-critical scripts loaded async or deferred
  • Third-party scripts (chat, analytics) audited for performance cost
  • Webflow CDN and image CDN both enabled